Eli Seo Nunez

Any web aficionado will not be able to take it anymore. The supremacy has been debated time and again and to be a little earnest, very few formidable, logical and comprehensible conclusions have been derived. Organic SEO and PPC management have their own places in different scheme of things and both cannot compete with each other. They both are essential towards the growth of a website and both have to be incorporated into processes to ensure that the website is armored well. The question still remains, which is better and why is it better? The only answer to that, something that has been tried many a times before, is to highlight the pros of both and then do an analysis. It might help. Another attempt towards pursuing a suitable conclusion!

Organic SEO Services in India have their own range of benefits. An SEO Campaign that is performed on a website results in increased targeted traffic. The traffic influx increases as a result of all the optimization work that gets put in. The rank of the website on Google increases and all the audience who are regulars on the website get to know about it. Naturally their inquisitiveness increases and so do the visits. The increase in influx of traffic also leads to an increase in sales.

The better the SEO Service India, the more the traffic. The more the traffic is, the more the word-of-mouth publicity. The more of that happens, the higher the force is with which the sales registers start ringing. The results that come in are all long term. The Return on Income too is very high. Brands have been successfully built because of these services, as the optimization lends the website a lot of visibility. These are some of the benefits that come with Organic SEO Services.

PPC Management is by no stretch of imagination any far behind either. When PPC Campaigns are done, the best of keywords get selected. Special insights are put in so that the keywords strike a rapport with the search engines and go the distance. The landing pages that are created solely because of PPC management are again very conducive. Web users find it effortlessly to click on those hyperlinks on display and land on these pages. This saves time, effort, averts mental brain drain as well as frustration to a great extent! The campaigns are very cost effective and available tailor made. For every individual website, there is a distinct campaign which suits the budget and suffices for all the needs. Consistent measurements are done and things get constantly monitored.

Both are good in their own respect and both do well within their given limitations. Both of them are bankable concepts on whom money can be invested unabashedly. All one ought to do is trust the concept and use it well so that maximum returns can be derived from the ordeal along with resounding success, virtues that only keep cementing your faith in such processes.

Two years ago, I wrote an article entitled “Content Management Systems Equal Business Suicide.” The basic premise was that at that time, CMS applications were inherently devoid of basic SEO functionality. Building a new site, or converting an existing site to the existing CMS versions of 2 years ago was rapid way of consigning those sites to the oblivion of Google’s supplementary index. Lacking inbuilt search engine friendly URL’s, outputting duplicate titles, descriptions and keywords, no ability to have customised Titles that differed from Headings – all those things were extraordinarily bad elements.

Since then, things have changed markedly. These days, there are still deficiencies in evidence, but for the CMS applications that have survived the intervening 2 years, and those that have evolved since, most have addressed the basic SEO issues.

My personal favourite CMS is WordPress. Especially since version 2.5 there’s been a wealth of feature expansion in the core application, the availability of plugins that expand on the core functionality, and the advent of professionally designed Themes that have taken WordPress to new heights. All of this has allowed WordPress to blossom into a fully-matured CMS with exceptional Search Engine Optimisation features.

Lets take a closer look at the SEO functionality. As Google et al are attempting to analyse and categorise a web site, there are an estimated 200 individual elements that are calculated in the SE relevancy ranking algorithms. Every one of these you can get right improves your chances of attaining your full ranking potential. Individually, each element offers incremental albeit small gains, but collectively, they can add up to the winning difference in the ranking stakes for competitive search terms. Duplicate content is Google’s pet hate, and its vital to every site’s standing that every single page be accurately described and categorised. Here are 10 of the most prominent among the many opportunities to achieve this individualisation of pages are;

1: SEF URLS: Search engine friendly URL’s are important, because inclusion of keywords in page URL’s are taken into account, and have a bearing on rankings – particularly on Yahoo. Being able to exercise total control over page URL’s is important, and WordPress allows this with Permalink mod_rewrite functionality, coupled with manual URL control on every page or post!

Meta-Tags: There are several WordPress plugin tools to provide total control of title, descriptions and keywords, and these are easily installed and configured.

2: Titles: Being able to control the off-page Title separately from the on-page heading is very important. The title’s 70 character limitation needs to be exploited to maximum effect, its the single most important on-site page SEO element! Page Headings are usually space-constrained, and in systems where the Heading automatically become the Title, you are deprived of a significant advantage.

3: Description: The off-page Description (meta-tag) is a vital element in accurately describing the page contents. If each page has accurate, custom-written Description content, its used verbatim in the search engine results pages (SERPs). In contrast, if you are forced to use a generic Description, then Google will helpfully do its level best to generate an ‘ad lib’ Description of the page based on content. The result of that ca neither be not so bad, or truly awful. Regardless, its essential that YOU have control of the Description, and that you use it to maximum effect!

4: Keywords: Erroneously dismissed by some people as of no account these days, the Keyword (meta-tag) still has a part to play. Stuff it full of vaguely relevant garbage unrelated to page content and it will be ignored. Use it wisely, with specific / relevant long-tailed keyword search phrases and it can give you a little bit of SE traction – even on Google!

5: Image File Names: Accurately name your image files, and include keywords relevant to the page. WordPress allows you to upload media and retain the original files names even when auto-generating thumbnail images etc.

6: Image ALT Tags: Accurately describe your images using the Image ALT tag, and include keywords/phrases relevant to the page. WordPress Add Media tools allow you to add ALT text and captions, enabling inclusion of additional relevant text content. Used wisely, without spamming, its another useful element.

7: Anchor Text: The words you use to link to other pages / sections of the site. WordPress Link Editor allows full control of anchor Text links, including the ability to specify “Hyperlink Title” which essentially work like Image ALT text – the title of the link pops up when the mouse pointer hovers over the link… Again, used wisely, its another useful SEO element.

8: CSS Dropdown Menus: Many of the new, highly professional WordPress CMS Themes utilise CSS dropdown menus, which is extremely important in aiding search engines to locate and index internal pages. This also facilitates Google’s ability to pass Page Rank throughout the internal page structure!

9: Google SiteMaps: Another delightful WordPress plugin is the automatic Google Sitemap Generator! Once installed and configured, every new page, post or edit of a page or post automatically updates the sitemap.xml page!

10: RSS Feeds: WordPress RSS feeds are easily extended by installation of an onsite Feedburner email subscription service, where your posts and pages are automatically distributed to subscribers by email. Moreover, your Feedburner account and site feed gives your site a pipeline directly into the Google index! I regularly see WordPress posts that make it into Google Alerts distribution in less than 4 hours!

So, on that basis I’m happy to accord WordPress 10 out of 10 for SEO functionality. Couple that with more than 3000 available plugins to extend the core functionality, the thousands of available design templates or themes, the ease-of-use factor, robust software, ease of installation etc, and I think we’ve got a winning CMS formula.

When it comes to creating SEO strategies for 2011, online reputation management should be a critical concern. Because any well-founded SEO strategy reaches out to consumers across a wide variety of mediums and demographics, it can be relatively easy to gain formidable website traffic virtually overnight. However, if your SEM or SMO strategy isn’t planned accordingly, a great deal of that new traffic could end up being an online reputation disaster. If you’re setting SEO goals for 2011, this should be a central focus.

Conducting business behind a computer screen causes people to behave in ways they would never consider doing when in the flesh. In this modern world of scathing online critiques and hastily written consumer reviews, your online reputation can ruin your business in a matter of weeks. This is because today’s consumers are afforded easy options to quickly inform thousands of other people about their experiences with your company. In the past, it was simply too much effort for unhappy customers to write complaint letters or file cases with consumer reviews and reporting agencies for trivial issues. Today, a consumer can blast your company with a damaging review in a matter of seconds- even if they are incorrect, unreasonable, or fabricating information about their experience.

In order to survive and thrive in the intensely competitive world of search engine optimization, your SEO strategies for 2011 must include a carefully designed online reputation management plan. The following are vital factors to consider in an effort to maintain excellent customer service while still having strategies in place to mitigate the inevitable disgruntled customer:

*Know where and how to look for information. Information that can affect your online reputation can be found in many different locations, and unfortunately you must monitor as many of these as possible. However, you can automate this task by setting up alerts in search engines for keywords related to your company or brand. Yahoo, Google, and Bing all have alert systems that can filter data and keywords and deliver related messages right to your inbox. Additionally, you can setup RSS readers to link to sites and blogs of importance. You can even have one RSS reader that filters all the other RSS feeds information in order to streamline this process. Where feeds and alerts are not possible, manual monitoring of websites and blogs may be required. You should be seeking information in the following areas:

Blogs
Discussion Forums
Collaborative Sites
Consumer Review Websites
Traditional Websites
Social Media Networks
Social Bookmarking Sites
Article & Press Release Directories
Consumer Generated Media
Message Boards

*Damage control is essential. When you find instances of poor reviews or complaints about your company or brand on the web, part of your SEO strategy in 2011 should be to immediately take action. It doesn’t matter whether the customer is right or wrong; what does matter is your response or lack thereof. Once an unhappy customer has voiced their dissatisfaction publicly, all of your attempts to mitigate this bad publicity will be under intense scrutiny. Your responses will tell other customers and your competitors a great deal about you and your company. Therefore, responses that are rude, arrogant, dismissive, or those that argue with the complaining party are only going to serve to further damage your online reputation.

Your response to consumer complaints or negative reviews should always be honest. In fact, one of the best strategies to deal with unhappy customers is to admit when you are wrong. Even if you’re only wrong a little and the customer is wrong a LOT, you still need to take responsibility. One of the best statements you can ever make to defuse an angry customer and tell people watching that you’re genuinely concerned with addressing the issue is:

“You’re absolutely right- we made a mistake. That’s not how we normally conduct business, and we apologize. What can we do to correct the situation?”

This statement- or one similar to it- accomplishes many things at once. It tells the customer they are right, it features you publicly taking responsibility for the mistake, it distances the mistake from your customary practices, it publicly and genuinely apologizes, and it lets everyone know that you’re ready to do what it takes to right the situation. This is exactly the type of online reputation that you should be creating. When looked at correctly, it’s easy to see that in reality unhappy customers are really just opportunities for you to show off how much you really do care about the relationship you share with your consumers.

SEO strategies and online reputation management has a much more sinister side than just customers who are unhappy about typically minor issues. Some of the most damaging effects from your online reputation can come from your former employees and your competition. Both of these groups may engage in vicious practices in order to smear your brand or company. Often, the complaints and allegations are entirely fabricated, but this still does not stop nasty rumors and negative posts from quickly going viral and being accepted as truth by your targeted markets and niches. When this occurs, managing your online reputation can suddenly become quite tricky. Effective techniques to combat malicious attacks such as these include:

*Ask for the information to be removed or retracted
*Request that your responses be published and linked to the offending posts
*Create a blog, website, or forum of your own to add your responses and generate support
*Communicate correct information and your responses to websites or blogs that may have linked to the original offending negative reviews or complaints
*Consult an attorney/Litigation

Because of the likelihood that negative information about your brand, products, or services will go viral, it is critical to monitor your online reputation and enact damage control tactics as soon as there is a problem. Otherwise, things can get out of control, and your good reputation can be buried in the search engines under mountains of bad reviews- whether they’re accurate or not.

*Be the best in your business. This sounds like a lame motivational slogan, but it’s probably the most important part of an SEO strategy that includes an online reputation management plan. By only offering the highest quality products or services and backing them up with excellent customer service, you be accomplishing two important steps at the same time:

1.) You’ll be generating scores of positive reviews, comments, and meaningful links across the web and on the ground. Consumers who are quick to write bad reviews are also just as quick to write about their positive experiences with you.
2.) You’ll be burying any negative reviews deep down in the search engine’s results pages. Because most consumers never look beyond the first page or two of results, if you get ten to fifteen positive reviews for every negative one, most people will never be able to see the negative results- at least not without first wading through numerous positive results.

Businesses and consumers alike understand that having an occasional unhappy customer is practically inevitable. Some people are just impossible to please, no matter how well you do your job. But if you intend to stay viable and create success with your SEO strategies in 2011, you’ll need to immediately implement an online reputation management plan.

One thing that is true is marketers want to rank high in the search engines, especially Google. Google is the dominating search engine right now and everyone wants to dominate within it. However, there are many people who are not aware of what needs to be done in order to make that campaign a success. Most of us want to take on this spirit of instant gratification and not do the things that will give them the best chance to get at the top. There are two main components that go into making SEO a success with Google. These two components are link building and content.

Link building is one of the most overlooked strategy in the world. you have to understand that without link building, you don’t establish any credibility to your site. The more relevant sites you have in your website, the better off you will be in the long haul. However, if you have a bunch of sites that are irrelevant or they are just sites that are flooded with AdSense ads and low quality content on the site, then that will pull down the value of your site. In addition to this, your link building campaign has to be specific as well. In other words, you need to choose the most effective and the most convenient strategy in order for you to establish a system for your business. Even if you need to pay to share links through a link sharing site. Overall, link building should be something that all marketers take seriously because Google has tightened their terms and conditions as far as their spiders reading sites with not only good content but also relevant links on the site as well.

Whenever people think about content, the first thing that comes to mind is article writing, blogging and press releases and SEO. However, the first thing that you should be thinking about is the richness of your content. In other words, as the cliche goes, you have to write “good” content. But what is good content? What exactly does that mean for Google? Well the bottom line is you have to write to help Google, as well as other search engines be able to find your site through multiple keywords. If you understand how to utilize your keywords effectively, you will be able to add your keywords without making the content look like you are throwing the keywords in there. This is key because Google’s spiders are smart enough to know how to identify when someone’s content is just spamming the engines. That is probably why you don’t see your articles or other content anywhere in Google, or it’s on the 5th page somewhere.

The best thing that you can do for yourself is make sure that you are aware of the many SEO updates that are out there on the web. You can make this daily, weekly or monthly, but you need to keep yourself ahead of what is going on so you don’t get caught in the web of confusion and frustration. In addition, you don’t need to follow any guru that makes you pay for information that you can easily find online yourself. I know that this is hard to believe but you should think about all of the material that you have bought, telling you to follow each step to the thread, and you still haven’t gotten anywhere. If you put some of these SEO gurus together, you will find that they are all saying the same thing or in many cases either working together, or have copied material from someone else anyway.

Web page design companies have always done what they do, that is, to design websites from scratch or to re-design existing websites. These days, however, such companies are faced with the increased expectation of small-to-medium sized companies – web site designs that not only attract attention but also gets to the top of search engines.

It should be said, however, that there is a difference between SEO and web design. They are basically apples and oranges.

What Is SEO?

SEO or Search Engine Optimization is not rocket science, but it does take a certain amount of programming, website copywriting and negotiating skills. Simply put, SEO is about getting your website to the top of search engines (Google, Yahoo!, MSN and others) for specific search terms.

It pays to pay attention to this side of website building – at least 40% of all traffic on the Internet comes from people typing in keywords on the search engines. People use search engines for information. People automatically assume that websites that top search engine results (among the Top 10) are the best websites for what they are looking for. Not surprisingly, those on the top results generate the most sales.

To optimize your website, there are two thing you need to pay attention to:

(a) optimization of web pages and (b) link building. Both go hand in hand in topping search engine results.

Web Site Design

Your website design goes is complementary to SEO. A lousy web design that is not friendly to the search engines is a dead investment. On the other hand, a website that has a user-friendly design and is easily navigated not only helps your website get to the top of search engines, it also ensures that your visitors do not press the back button right away when they land on your page.

Graphics, text, color, and space – these are all elements that are arranged in a website design. Most business owners think that they can save a lot on a template-driven web design. However, the fact is, the slight difference in cost between a custom design and a template design has become negligible with the emergence of affordable custom web design companies.

A web design company basically concerns itself with the aesthetics, navigation and user interface of a website, and it must always be in keeping with goals of the organization that a website is being designed for. The process of website design begins by gathering data, understanding the site’s objectives, and knowing the target audience.

Once you already know the website’s objectives and target audience, website navigation structure and content generation follow. Basic web pages are then designed using an HTML editor like Microsoft FrontPage and Macromedia DreamWeaver.

Choosing an SEO web design firm is an important decision to make, but you have to remember though that SEO and web design are two separate disciplines and require two sets of capabilities. If you are negotiating with design firm, check their portfolio of designs and check if the websites that they designed are even ranking well in the search engines.

Common Web Design Oversights Which Could Be Limiting The Effectiveness Of The Traffic You Receive & How To Correct This Mistake To Increase Your Traffic

Wasting space in the first fold of the webpage
The first fold of your webpage, the part of the page the visitor sees before having to scroll down, is the most valuable part of your webpage. Don’t waste it with very large logos and graphics.

Deliver the information to [...]

Maintaining several blogs which are related to the website is another way to do search engine optimization and this method is called blog marketing. India SEO services are very popular because they often use this method. Some people may do not know how to maintain blogs and how to write posts, so in this article I’d like to give you some tips on it.

What is blog marketing?

Blog marketing means maintaining several blogs related to the website, no matter the blog is free or not, to increase the traffic of the site. It is an effective method used by web site owners and SEO services companies.

Points that need attention
Blog marketing means maintaining high quality blogs rather than stuffing the post with a lot of links. If you consider the blog as a link farm, the blog will be banned by search engines within 24 hours. Register blogs on some good websites that have high page rank. High page ranked websites can make your blog popular and gain much traffic. This is good for your optimization work. If you want to have a good blog, you should maintain and update the blog everyday. Regularly updated blog is preferred by both search engine spiders and visitors.

How to write blog articles?

Good posts will be liked by many people and can help the website gain much traffic, but how to write good posts?

First, you should determine your article topic.
First of all, you should remember that the post should not contain other irrelevant content. Then, you should make sure what the main keywords are. For example, if you want to write a post about SEO services, you can use Google Adwords to find out some other words related to SEO services such as SEO services companies, SEO services company, affordable SEO services and so on.

Second, there are three methods to organize the post content.
Write an original post. This kind of article is preferred by search engine spiders and visitors, but writing an original post costs some time. Translate a post. Rewrite others’ posts.

Third, if your blog post contains pictures, you should also optimize these pictures.

There must be texts around the picture to show what the picture is about. This is very important because search engine spiders can not read pictures. Besides, the picture format should be JPG, GIF or PNG and the size should be medium.

SEO or Search engine optimisation is the process of optimising your website for search engine spiders. Google is considered one of the best search engines in the world. One can say that about 75% of the web traffic is generated from Google search engine. This says a lot about the immense popularity of Google as a tool for promoting your website and driving qualified traffic to your products or and services.

Search engine optimisation is the practice of altering or designing a website in such a way that it get’s ranked as high as possible in search results from search engines like Google, Yahoo. The main tool by which website is ranked higher is through specific keywords and phrases in such a way that it is easy to understand the theme of the website. In other words a website appears higher in the search engine results when it is targeted and optimised for specific keywords.

It is not possible for many web developers without proper SEO training or SEO experience to get ranked highly for keywords in their websites. There are many search engine optimisation techniques which will help optimize the website and help in staying ahead of the competitors. Some of the steps to get better a ranking through Google SEO include some of the following.

The first step in getting a better ranking in Google is choosing the right keywords. Basically any website is designed to ultimately market its product and services. This step involves focusing on specific and niche keywords related to the product so that the website is placed better in Google search engine. It is optimizing the keyword in the website in such a way that people actually use it when performing searches in Google. For example if one is optimizing for the content writing website which is located in UK, use keywords such as content writing services UK.

The other factor which is important for Google SEO is to optimize the domain names and title tags in such a way that the website is ranked higher in the Google search. For example contentwritingUK.com will rank much better than companyname.com. The title tag is also as important as domain name since it will improve the Google ranking significantly.

If one needs free information regarding Google SEO then he can go online. There are many websites which give information regarding Google SEO techniques. This is very useful information for companies which wish to get their website on higher ranking in Google search engine.

Virtually all online SEO tools can be classified into two: paid and free. At first glance, it seems like free tools for SEO have the upper hand. After all, who can say no to no-charge tools? Moreover, a number of them have gained good reputation simply because they work.

Take, for example, Google AdWords Keywords Suggestion Tools. Hundreds of webmasters, Internet marketers, and website owners visit the link every day to look for the most appropriate keywords to use in their website. Because it’s developed and maintained by Google, it has earned trust and loyalty from many.

You also have the Google Analytics tool, which keeps track of [...]

SEO is not what we can call an exact science. Often SEO experts and webmasters have different opinions on how to get a website ranked faster, or higher in search results (SERP). Site age, content, links, speed, quality, freshness and validation all come into play. One thing everyone agrees, though, is that generally speaking the more backlinks to one website the better positioning in Google and other search engines. How to obtain these backlinks, what kind, from where, how many backlinks and many other details is where we can find a plethora of opinions, software utilities, and different techniques. These go from traditional manual link building to the more sophisticated and controversial black hat and spamming techniques.

In this article I will try to explain how to use one of the most popular backlinks builder software on the market, ScrapeBox. At its core this utility is basically a spamming tool, but before you may think that for this reason you should avoid using it (or not), [...]